Big Issue [Advertising]

Poster and leaflet advertising proposal for The Big Issue magazine.

The Big Issue is a ‘magazine, a social business and a charity.’

It is distributed by vendors who get part of the selling price of The Big Issue as payment.

For the campaign I wanted to focus on the stories and backgrounds of the vendors selling The Big Issue.

A lot of people do not know about The Big Issue, so the campaign slogan ‘Everybody has a story to tell’ is aimed at creating awareness.